Video innovation
March 24, 2008
LocalOrigination is a local Baltimore company that has the potential to disrupt the multi-media communications market. Their product allows individuals to quickly and easily assemble a video-based message and to distribute it via email or a website. Use your browser to upload a video file created with a simple web cam or other video camera, upload additional content such as PowerPoint slides, images, animations, or other videos, and then quickly sync the video and the content with a few clicks of your mouse. Visit their website for a demo.
This product has the potential to become a disruptive innovation. The classic definition of a disruption is the creation of a technology that enables a new set of customers to perform a job that only specialists could previously perform. LocalOrigination fits the bill. Because of YouTube and other developments, many organizations are interested in leveraging video on their websites and in their communications with employees, customers, partners, etc. But many people are still intimidated by video production. There are many software packages, such as Flash or Microsoft Silverlight, that allow technical and creative people develop incredible video productions. Or you can outsource your video production to various agencies and consulting firms if you have the money. But for mere mortals, video communication can still be out of reach.
Now LocalOrigination is opening up the possibility of video and interactive, multi-media communications to people that have traditionally found video production too complex or too expensive in the past. This is the art of disruptive innovation.
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